FOR IMMEDIATE RELEASE

SOCIAL HOUSE HEATS UP TREASURE ISLAND

Cuisine and Ambiance Attract Celebrities and Trendsetters

LAS VEGAS – PURE Management Group (PMG) offers a new age of Las Vegas dining with Social House, the first restaurant from the Las Vegas-based company. Located within Treasure Island, Social House is an innovative sushi restaurant with unrivaled décor, exuberant vibe, delectable cuisine and outdoor dining.

"In recent years, TI has introduced energetic experiences to the property," said Tom Mikulich, president of Treasure Island. "Social House complements the other attractions at TI, making the resort the place for dining and nightlife."

Designed by acclaimed New York firm AvroKO, working as a consultant to Leo A. Daly, Social House combines an array of rich color patterns with a modern wood and steel-based design. Each room blends together to create a tranquil flow for dining and lounging.

While the décor of Social House is a display of artistic expression, the dinner menu is a masterpiece of its own with Executive Chef Joseph Elevado at the helm. Serving up Pan Asian cuisine and sushi, guests find an eclectic blend of Asian tastes prepared with the freshest products. Signature dishes highlight Chef Elevado's creations including Citrus Peel Miso Marinated Cod and Kobe Beef with Kizame Wasabi Crème Fraiche. Dinner is available nightly from 5 p.m. until midnight.

In addition to standard dinner service, Social House offers late-night dining Friday and Saturday from midnight. until 2 a.m. Guests who attend a late show or head out to a nightclub now have the opportunity to enjoy a great meal into the early morning hours. The premier spot for late-night fare and cocktails, Social House offers customers an experience unlike any other on the Las Vegas Strip.

With a 10-seat sushi bar and a terrace overlooking the Las Vegas Strip, Social House adds another element to the full-dining experience as a DJ spins European tunes to fit the ambiance of each evening. The fashionable yet relaxed setting easily transforms into a lounge as dining tables convert into cocktail tables.

"Social House has a very inviting and comfortable feel," said PMG managing partner Robert Frey. "We want people to enter the restaurant and leave with an experience they will remember."

Social House is a partnership between TI and nightlife and dining pacesetter Pure Management Group. Additional properties under Pure Management Group include PURE Nightclub, the Pussycat Dolls Lounge and Venus Pool Club at Caesars Palace, LAX Nightclub, Noir Bar and Company American Bistro at Luxor, Coyote Ugly Las Vegas at New York-New York, Dick's Last Resort at Excalibur, all located in Las Vegas and Aura Nightclub at Atlantis, Paradise Island, Bahamas. Pure Management Group is a leader in dining and nightlife, consistently producing innovations in style, sound and energy creating the hottest venues for all clientele.

Treasure Island is the Las Vegas destination for those seeking a sophisticated resort experience coupled with the energy and excitement for which the city is known. TI guests enjoy fashionable AAA Four Diamond accommodations, an elegant lobby and a high-energy pool highlighted by luxurious cabanas and exotic cocktails. The Sirens of TI outdoor production features a clash between a group of beautiful, tempting sirens and a band of renegade pirates. The resort also offers dynamic restaurants such as Richard Sandoval's Isla Mexican Kitchen & Tequila Bar and one of the city's best entertainment options, Cirque du Soleil's Mystère. Treasure Island is a wholly owned subsidiary of MGM MIRAGE™. For more information and reservations, visit the web site at www.treasureisland.com, or call toll free at (800) 944-7444.

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Media Contacts:
Kate Turner/Craig Nyman
(702) 737-3100
Kirvin Doak Communications

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